11 Apr 2016

Are you a thought leader on social media?

Recently I hosted Jason LeDuc, Founder and President of Evil Genius Leadership Consultants, LLC, an executive and leadership coaching firm on #SocialPowWow twitter chat . The one hour chat with him fueled a lot of questions and conversation around positioning oneself as a thought leader on social media. 

While offline networking and communication with the industry peers can position oneself as a thought leader in the industry, social media is the vehicle for effective leadership online. Leaders have multiple audiences, from customers, employees to industry peers and social media helps reach them all. 

In the words of Jason, “Social media is an incredible way to show the world about your leadership values and style.” 

To become a leader in your own community, start by helping existing communities

“Communities are made of people, so connecting existing communities is a great way to build a new one!” – Jason 

Engaging and building relationships with the existing community helps strengthen your own network. An interesting point that Jason pointed out during the chat was that often best results come from connecting two communities that don’t know each other and social is built for that. 

While having an online presence and engaging with communities on social platforms is a must to be seen as a thought leader, what’s more important is to understand which networks should a leader be present at.  

We can never define one platform where presence is a must to be visible as a thought leader. It depends on your goals and who you are trying to connect with. 

Interestingly, during the chat, the community voted for Twitter and LinkedIn to be the most effective social networks for thought leaders. Twitter is great for real-time engagement, feedback and to build a community. LinkedIn is effective to network with the peers in the industry and engage with them via LinkedIn groups/ posts. 

Platforms like Blab, can bring across personality and authenticity. However, it isn’t mandatory to be on live streaming apps or on video networks to position yourself as a leader. 

And to be a like-able leader, you got to be “Authentic.”

“Likeability comes after lot of work. Approachability, Accessibility, Attitude to help, Humility & Updated content” – @falgunivasavada 

In fact, those in the leadership position and active on social media come across as more friendly, transparent and accessible to the followers. 

If you want to be seen as a thought leader, raise your social media profile

Focus on your objective and reach out to your target audience via online forums / LinkedIn groups / Twitter/ Blogs

Start small – like participating in Twitter chats and building connections 

Engage with your audience with effective and useful content

Always respond to questions and comments  

Share your thoughts, learnings and opinions with the community

Engage for social good. Support causes that are closer to your heart and associate with like minded groups – @1DigitaLife 

“Leadership is about people and if we are not engaging, we are not really leading” – Jason

Our community gave a shout out to the leaders who engage, communicate and lead in the areas of HR/ Entrepreneurship/ Leadership/ Communications/Travel: @richardbranson@anandmahindra@AshishJThakkar@GautamGhosh @narendramodi@BarackObama@sureshpprabhu@guykawasaki@PrabirJha@AbhijitBhaduri@IndianYash@JoyAndLife@JLipowski@Nicolette_@TheTravelCamel;@Sihpromatum@PRmomentIndia@shonali

I’d love to know the thought leaders who have inspired you on social media. What is your like-ability quotient for a leader on social networks? Share your thoughts in the comment section below!

The article first appeared on LinkedIn.



Ancita always came across as an eager learner and willing to go the extra mile. She's got good language and social media skills and uses these to her advantage. She was also dependable and I believe she would be a good asset in any organization. I wish her well for the future.

Rony Thomas, Head of Communications, Amazon


Ankita supported us in connecting with the CMO community on social media in India - she is knowledgeable, articulate, prompt and superbly organized. She is fast to learn and agile to create business impact, which distinguishes her in the projects she works on.

Rajesh Kumar Jindal, Vice President, Head of Marketing, SAP


Although Ancita was part of the PR team, she gradually started taking interest in digital communication which I believe is an apt field for her. She effectively used her communication skills learnt in PR to deliver results in digital media which is a much needed talent in the industry. We worked together on google maps and on a project called PMOAppContest chat where Ancita ably demonstrated her creative and storytelling skills. She defined the flow of the chat and was a key campaign owner. The initiative was a huge success in India. Ancita is committed, disciplined and a diligent person and I am sure she is a great asset to her team and her organization.

Abhilasha Padhy, Communications Manager, Google


Ancita is a Star performer at Six Degrees. She takes initiative and has a ‘To Do’ attitude. This has reflected in her taking up the onus of focusing her skills on Digital within the firm during the last one year and even on her own through an initiative like the SocialPowWow. She has a strong understanding of developing engaging content for audiences to increase relevance for brands. We believe that she has great potential to develop as an integrated communications professional.

Rishi Seth, Group CEO, Cohn & Wolfe Six Degrees


PR professional, blogger, digital enthusiast. Driven, hardworking and result oriented, Ankita is always game to take up new challenges. Energetic and efficient, trust her to get things done. With keen interest in digital marketing she has been involved in various integrated comms campaigns and delivered successfully.

Cijo Mathew, General Manager, 20:20 MSL


Ancita is one of the most dependable people I have ever come across. She is diligent, attentive and sharp which makes her a great asset for the team as well as clients. Within few years in PR, Ancita managed to build great media relations and helped her team crack some of the best stories. She is a great team player

Priyank Dubey, Communications Lead, ESPN


Ancita and I have been working closely for 4 years now & it has been an inspiring journey thus far. It has been amazing to see her transformation from an curious social media learner to a professional digital media expert. Her knack for the understanding the digital landscape is special. While she certainly is an expert in various aspects of digital marketing but her initiative "SocialPowWow" has been really impressive. Today it's one of the most popular Twitter chats in India. She is great human being, hard worker & thinker. Her infectious smile can be an asset in any work environment. Wishing her all the success in any endeavours she chooses for herself.

Nitin Bhatia, Managing Director, Meltwater


A dedicated, smart and media savvy publicist. Her sound understanding about the real estate business and clarity of thought makes her a go-to person for all communication queries. Strong command over english language and a collaborative team player makes her a best fit for a challenging role. I highly recommend her for a profile that requires a go-getter, passionate, dedicated, knowledgeable and intelligent person.

Nikhil Savio Gutal, Deputy Manager, Marketing & Communication, Cushman & Wakefield


Ankita was one of the most diligent and hardworking students in our batch. There's a lot to learn from her, esp. her sense of punctuality, sincerity and work efficiency. It really was a lot of fun being together in the same class during our post graduation programme. I wish her good luck for all her future endeavours.

Sayani Bagchi, Area Sales Manager, Britannia Industries Limited


Ancita is an extremely dedicated resource and a great value add for an organization. Her attention to detail, intelligence and proactive approach has always delighted the people she works with and the clients she services. Ancita is absolutely great with digital media and gives creative, yet practical ideas. I wish her all the best for future!

Shreya Sabharwal, Vice President, Ernst & Young


Ancita has been a valued colleague at Six Degrees. She's focused and dedicated at work and brings in fresh thinking and approaches to mandates that she's entrusted with. Equally importantly she's a stickler for details and micro-manages things till the work gets done!

Rahul Mishra, General Manager, Cohn & Wolfe India


Ancita is a thorough professional who is particular about deadlines and quality of work. You can always bank upon Ancita on any work that is on her task list. A proactive individual who not only pushes herself but her team too.

Siddharth Kumar, Deputy General Manager, Cohn & Wolfe India


Ancita is a thorough professional and absolutely meticulous with her work. She took a lead in Digital when it was the upcoming hottest trend and that is commendable. Always ready to pitch in with ideas on a campaign,love her energy. She is and will be an asset to any organization that she chooses to be associated with. It has been a pleasure working with her here.

Pooja Poddar Jain, Account Director, Cohn & Wolfe Six Degrees


Ancita is very good in her craft of digital PR and comes with sound knowledge on digital. She is a great team player and has shown great capabilities to lead any team project. She is a great colleague, it has always been a pleasure to work with her and is very easy to work with.

Shalini Gunashekar, Associate Account Director, Cohn & Wolfe Six Degrees


SocialPowWow chat is one of the most innovative conversations involving small businesses and thought leaders. Ancita deserves a lot of credit for being the go-getter in bringing everyone together.

Cheval John, Founder & CEO, VallanoMedia, LLC, Houston


I'm impressed and inspired by Ancita Satija for creating an initiative as cool as SocialPowWow and making it a movement. How many young professionals go above and beyond to make a mark and leave a legacy? Ancita has set an example for others to follow. I am sure this weekly tweet chat will grow to become much more than just a chat.

Amith Prabhu, Founding Dean @SCoReInd, CoFounder @PRAXISInd & @PRomiseFdn


SocialPowWow is one of those must attend twitter chats like #TwitterSmarter #Hootchat #MediaChat with vibrant, engaged communities discussing relevant & trending topics on social media and with a smart and friendly host like Ancita!

Zen Yinger, CEO, ZenSocial, North Carolina


Congratulations #SocialPowWow for completing two years. You have always been amazing in getting interesting people to exchange views on interesting and relevant topics. You are the platform that brings out-of-the-box minds together across the globe in the world of clatter. Stay there with us -- as a friend, as a trend spotter, and stay relevant. Wishes for many more.

Sounak Mitra, Associate Editor @moneycontrolcom


I had the pleasure of working with Ancita, during my time at Burson Cohn and Wolfe. Ancita is affable and very easy to work with - great qualities to have in a team mate! She's a dedicated employee whose positive spirit helps guide the team that she’s in. Her experience and knowledge in digital, from copywriting to social media strategies makes her an asset to any organisation.

Thimah Hameed, Vice President - Regional Digital Strategy Marketing Lead, DBS Bank