The Indian startup ecosystem has really taken off in the recent years. India has paved its way to secure the third position in the world in terms of the number of startups. According to a recent report by NASSCOM-Zinnov, India is one of the first five largest startup communities in the world with the number of startups crossing 4,200, a growth of 40%, by the end of 2015! It’s indeed fascinating to see the startup boom in India. Gone are the days when Silicon Valley used to be considered the “only place” for startups!
That said, Indian startup ecosystem faces quite a few challenges – from scaling up, to marketing their product & services.
‘Great marketing starts with a great product!’
Today, consumers have such a strong voice through social media that they can either propel a product to stardom or obsolescence! As Sorav Jain rightly pointed out during the #SocialPowWow Twitter chat, it’s imperative for a startup to pick the right medium and put together a competent marketing team at an initial stage.
“While building a great product is the key, marketing is the keyhole which opens doorway to customers” – Sorav Jain
Most Indian startups put money in product, processes, people etc. but do not allocate the right budgets for marketing. Startups must plan and know how much they can spend and over what time period. Poor marketing strategy can lead to a failed startup.
With the evolution of social media over the years, digital has become the go to medium to attract and engage consumers.
According to EY’s second annual social media marketing India trends study, about 90% of organizations reached out to in the study planned to spend as much as 15% of their annual marketing budget exclusively on social media, up from 78% organizations in 2013.
Indian startups should invest in smart custom audience based marketing on Twitter, Facebook and Google for brand recall. Digital marketing not only helps in getting leads and sales conversion, but also helps the brands to understand consumer behaviour.
Analytics in fact, play an important role in understanding consumer’s journey. While social media lends itself to creating communities, social analytics helps with engaged communities.
“Make community building and audience development a primary goal of your digital strategy. A startup can’t make it with out” – Kelly Hungerford
So if you are a startup or an upcoming startup OR an upcoming unicorn: Be nimble. Experiment with social media strategies. Be willing to change strategies or tweak if not working. Don’t be rigid!
The article was first published on ancitasatija.blogspot.com
Ancita always came across as an eager learner and willing to go the extra mile. She's got good language and social media skills and uses these to her advantage. She was also dependable and I believe she would be a good asset in any organization. I wish her well for the future.
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Although Ancita was part of the PR team, she gradually started taking interest in digital communication which I believe is an apt field for her. She effectively used her communication skills learnt in PR to deliver results in digital media which is a much needed talent in the industry. We worked together on google maps and on a project called PMOAppContest chat where Ancita ably demonstrated her creative and storytelling skills. She defined the flow of the chat and was a key campaign owner. The initiative was a huge success in India. Ancita is committed, disciplined and a diligent person and I am sure she is a great asset to her team and her organization.
Ancita is a Star performer at Six Degrees. She takes initiative and has a ‘To Do’ attitude. This has reflected in her taking up the onus of focusing her skills on Digital within the firm during the last one year and even on her own through an initiative like the SocialPowWow. She has a strong understanding of developing engaging content for audiences to increase relevance for brands. We believe that she has great potential to develop as an integrated communications professional.
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Ancita is very good in her craft of digital PR and comes with sound knowledge on digital. She is a great team player and has shown great capabilities to lead any team project. She is a great colleague, it has always been a pleasure to work with her and is very easy to work with.
SocialPowWow chat is one of the most innovative conversations involving small businesses and thought leaders. Ancita deserves a lot of credit for being the go-getter in bringing everyone together.
I'm impressed and inspired by Ancita Satija for creating an initiative as cool as SocialPowWow and making it a movement. How many young professionals go above and beyond to make a mark and leave a legacy? Ancita has set an example for others to follow. I am sure this weekly tweet chat will grow to become much more than just a chat.
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I had the pleasure of working with Ancita, during my time at Burson Cohn and Wolfe. Ancita is affable and very easy to work with - great qualities to have in a team mate! She's a dedicated employee whose positive spirit helps guide the team that she’s in. Her experience and knowledge in digital, from copywriting to social media strategies makes her an asset to any organisation.