Our brain is more equipped to process images than words. According to psychologist Haig Kouyoumdjian, the part of our brain that handles words is smaller than the one that focuses on image processing.
– Make it easier to process difficult concepts
– Reduce the time it takes to learn and understand something
– Increases retention
In my opinion, Inforgraphic is a one of the most effective ways of storytelling across traditional media, online media and social media channels. Of course, there are other ways of visual storytelling too but we must know the context and our audience well enough to understand what they would like to see.
As Brian Wallace, the Infographic expert says, we digest visual information so much faster than written, so complex issues can be easily digested in an infographic format. Whether it’s B2B or B2C communication, infographics when made properly can be a very powerful communication tool.
They can be a great way to break down complex topics into snackable visual content which is easier to process and remember.
Infographics however, isn’t a game of collating data and giving it to the designer to make it look beautiful! Before you get started, follow the below tips to create a powerful and memorable infographic:
You must know who you are creating an infographic for. Who is your audience? Your goal should be to keep the infographic relevant, specific and targeted.
As the saying goes, a picture is worth a thousand words – is true for infographics as well. Your infographic design should be able to help the audience understand the story with relevant statistics to support it. Make your infographic visual as well as informative!
An interesting infographic by National Heart, Lung and Blood Institute, borrows the iconic red dress image that’s become synonymous with women’s health thanks to the American Heart Association’s Go Red for Women campaign. Data points are displayed creatively in way that allows readers to explore and educate themselves.
Let your story flow
An important aspect of designing an infographic is the flow of the information and visuals. It’s should be like a good story that people would want to read. A well-thought infographic should be able to convey the idea sequentially and seamlessly.
I loved the Infographic prepared by @nowsourcing, based on a report on the NBA’s most underrated player – Tobias Harris. This infographic gave people awareness of who Tobias Harris is and his great accomplishments at such a young age of 22. After receiving greater visibility from the infographic and study, Tobias Harris received a 4 year, $64 million contract with the Orlando Magic!
Isn’t this a wonderful example of a ‘powerful’ storytelling?
The colour scheme you select can go a long way in catching attention of your audience. Of course, one needs to make sure that the colours used relate to your brand.
Brian Wallace, from Nowsourcing shared a very interesting infographic on the psychology of color defining how different colours evoke various emotions.
Make sure you cite the source where you got all your data and information from. I personally like to put it at the bottom of the infographic.
With the fast changing technology, it’s also worth sharing about the future of infographics that will be ‘Interactive.’
Users will be able to experience information in a totally new way, by clicking, scrolling or hovering to find the relevant information. The use of animated GIFs is another great way to make your infographic look creative and catchy. Such GIFs educate and entertain the audience at the same time.
That said, according to Brian Wallace, static infographics have greater reach compared to animated ones because they are more easily shared and accessed across websites and platforms. The web is still in its infancy vs the future -> neural networks, better HCI human computer interaction, WiFi6, LTE5, AR, VR, AI, etc.
Unless such animation is adding clarity to your communication or making it easier to understand, it isn’t necessary to have animation or other interactive methods of making the infographic appealing. Well, just go by the acronym K.I.S.S – Keep it simple, stupid! 🙂
Are there any more infographic tips you would like to add? I’d love to know more in the comments below!
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SocialPowWow chat is one of the most innovative conversations involving small businesses and thought leaders. Ancita deserves a lot of credit for being the go-getter in bringing everyone together.
I'm impressed and inspired by Ancita Satija for creating an initiative as cool as SocialPowWow and making it a movement. How many young professionals go above and beyond to make a mark and leave a legacy? Ancita has set an example for others to follow. I am sure this weekly tweet chat will grow to become much more than just a chat.
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I had the pleasure of working with Ancita, during my time at Burson Cohn and Wolfe. Ancita is affable and very easy to work with - great qualities to have in a team mate! She's a dedicated employee whose positive spirit helps guide the team that she’s in. Her experience and knowledge in digital, from copywriting to social media strategies makes her an asset to any organisation.