04 Jun 2019

Is your storytelling powerful enough?

Our brain is more equipped to process images than words. According to psychologist Haig Kouyoumdjian, the part of our brain that handles words is smaller than the one that focuses on image processing.

 Visuals,

– Make it easier to process difficult concepts

– Reduce the time it takes to learn and understand something

– Increases retention

In my opinion, Inforgraphic is a one of the most effective ways of storytelling across traditional media, online media and social media channels. Of course, there are other ways of visual storytelling too but we must know the context and our audience well enough to understand what they would like to see. 

As Brian Wallace, the Infographic expert sayswe digest visual information so much faster than written, so complex issues can be easily digested in an infographic format. Whether it’s B2B or B2C communication, infographics when made properly can be a very powerful communication tool.

They can be a great way to break down complex topics into snackable visual content which is easier to process and remember.

Infographics however, isn’t a game of collating data and giving it to the designer to make it look beautiful! Before you get started, follow the below tips to create a powerful and memorable infographic:

Know your audience

You must know who you are creating an infographic for. Who is your audience? Your goal should be to keep the infographic relevant, specific and targeted.

Focus on visuals more than words

As the saying goes, a picture is worth a thousand words – is true for infographics as well. Your infographic design should be able to help the audience understand the story with relevant statistics to support it. Make your infographic visual as well as informative!

An interesting infographic by National Heart, Lung and Blood Institute, borrows the iconic red dress image that’s become synonymous with women’s health thanks to the American Heart Association’s Go Red for Women campaign. Data points are displayed creatively in way that allows readers to explore and educate themselves.

 Let your story flow

An important aspect of designing an infographic is the flow of the information and visuals. It’s should be like a good story that people would want to read. A well-thought infographic should be able to convey the idea sequentially and seamlessly.

I loved the Infographic prepared by @nowsourcing, based on a report on the NBA’s most underrated player – Tobias Harris. This infographic gave people awareness of who Tobias Harris is and his great accomplishments at such a young age of 22. After receiving greater visibility from the infographic and study, Tobias Harris received a 4 year, $64 million contract with the Orlando Magic!

Isn’t this a wonderful example of a ‘powerful’ storytelling?

Choose the colour scheme

The colour scheme you select can go a long way in catching attention of your audience. Of course, one needs to make sure that the colours used relate to your brand.

Brian Wallace, from Nowsourcing shared a very interesting infographic on the psychology of color defining how different colours evoke various emotions.

Cite the source

Make sure you cite the source where you got all your data and information from. I personally like to put it at the bottom of the infographic.

With the fast changing technology, it’s also worth sharing about the future of infographics that will be ‘Interactive.’

Users will be able to experience information in a totally new way, by clicking, scrolling or hovering to find the relevant information. The use of animated GIFs is another great way to make your infographic look creative and catchy. Such GIFs educate and entertain the audience at the same time.

That said, according to Brian Wallace, static infographics have greater reach compared to animated ones because they are more easily shared and accessed across websites and platforms. The web is still in its infancy vs the future -> neural networks, better HCI human computer interaction, WiFi6, LTE5, AR, VR, AI, etc.

Unless such animation is adding clarity to your communication or making it easier to understand, it isn’t necessary to have animation or other interactive methods of making the infographic appealing. Well, just go by the acronym K.I.S.S – Keep it simple, stupid! 🙂 

Are there any more infographic tips you would like to add? I’d love to know more in the comments below!

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Ancita always came across as an eager learner and willing to go the extra mile. She's got good language and social media skills and uses these to her advantage. She was also dependable and I believe she would be a good asset in any organization. I wish her well for the future.

Rony Thomas, Head of Communications, Amazon

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Ankita supported us in connecting with the CMO community on social media in India - she is knowledgeable, articulate, prompt and superbly organized. She is fast to learn and agile to create business impact, which distinguishes her in the projects she works on.

Rajesh Kumar Jindal, Vice President, Head of Marketing, SAP

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Although Ancita was part of the PR team, she gradually started taking interest in digital communication which I believe is an apt field for her. She effectively used her communication skills learnt in PR to deliver results in digital media which is a much needed talent in the industry. We worked together on google maps and on a project called PMOAppContest chat where Ancita ably demonstrated her creative and storytelling skills. She defined the flow of the chat and was a key campaign owner. The initiative was a huge success in India. Ancita is committed, disciplined and a diligent person and I am sure she is a great asset to her team and her organization.

Abhilasha Padhy, Communications Manager, Google

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Ancita is a Star performer at Six Degrees. She takes initiative and has a ‘To Do’ attitude. This has reflected in her taking up the onus of focusing her skills on Digital within the firm during the last one year and even on her own through an initiative like the SocialPowWow. She has a strong understanding of developing engaging content for audiences to increase relevance for brands. We believe that she has great potential to develop as an integrated communications professional.

Rishi Seth, Group CEO, Cohn & Wolfe Six Degrees

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PR professional, blogger, digital enthusiast. Driven, hardworking and result oriented, Ankita is always game to take up new challenges. Energetic and efficient, trust her to get things done. With keen interest in digital marketing she has been involved in various integrated comms campaigns and delivered successfully.

Cijo Mathew, General Manager, 20:20 MSL

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Ancita is one of the most dependable people I have ever come across. She is diligent, attentive and sharp which makes her a great asset for the team as well as clients. Within few years in PR, Ancita managed to build great media relations and helped her team crack some of the best stories. She is a great team player

Priyank Dubey, Communications Lead, ESPN

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Ancita and I have been working closely for 4 years now & it has been an inspiring journey thus far. It has been amazing to see her transformation from an curious social media learner to a professional digital media expert. Her knack for the understanding the digital landscape is special. While she certainly is an expert in various aspects of digital marketing but her initiative "SocialPowWow" has been really impressive. Today it's one of the most popular Twitter chats in India. She is great human being, hard worker & thinker. Her infectious smile can be an asset in any work environment. Wishing her all the success in any endeavours she chooses for herself.

Nitin Bhatia, Managing Director, Meltwater

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A dedicated, smart and media savvy publicist. Her sound understanding about the real estate business and clarity of thought makes her a go-to person for all communication queries. Strong command over english language and a collaborative team player makes her a best fit for a challenging role. I highly recommend her for a profile that requires a go-getter, passionate, dedicated, knowledgeable and intelligent person.

Nikhil Savio Gutal, Deputy Manager, Marketing & Communication, Cushman & Wakefield

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Ankita was one of the most diligent and hardworking students in our batch. There's a lot to learn from her, esp. her sense of punctuality, sincerity and work efficiency. It really was a lot of fun being together in the same class during our post graduation programme. I wish her good luck for all her future endeavours.

Sayani Bagchi, Area Sales Manager, Britannia Industries Limited

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Ancita is an extremely dedicated resource and a great value add for an organization. Her attention to detail, intelligence and proactive approach has always delighted the people she works with and the clients she services. Ancita is absolutely great with digital media and gives creative, yet practical ideas. I wish her all the best for future!

Shreya Sabharwal, Vice President, Ernst & Young

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Ancita has been a valued colleague at Six Degrees. She's focused and dedicated at work and brings in fresh thinking and approaches to mandates that she's entrusted with. Equally importantly she's a stickler for details and micro-manages things till the work gets done!

Rahul Mishra, General Manager, Cohn & Wolfe India

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Ancita is a thorough professional who is particular about deadlines and quality of work. You can always bank upon Ancita on any work that is on her task list. A proactive individual who not only pushes herself but her team too.

Siddharth Kumar, Deputy General Manager, Cohn & Wolfe India

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Ancita is a thorough professional and absolutely meticulous with her work. She took a lead in Digital when it was the upcoming hottest trend and that is commendable. Always ready to pitch in with ideas on a campaign,love her energy. She is and will be an asset to any organization that she chooses to be associated with. It has been a pleasure working with her here.

Pooja Poddar Jain, Account Director, Cohn & Wolfe Six Degrees

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Ancita is very good in her craft of digital PR and comes with sound knowledge on digital. She is a great team player and has shown great capabilities to lead any team project. She is a great colleague, it has always been a pleasure to work with her and is very easy to work with.

Shalini Gunashekar, Associate Account Director, Cohn & Wolfe Six Degrees

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SocialPowWow chat is one of the most innovative conversations involving small businesses and thought leaders. Ancita deserves a lot of credit for being the go-getter in bringing everyone together.

Cheval John, Founder & CEO, VallanoMedia, LLC, Houston

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I'm impressed and inspired by Ancita Satija for creating an initiative as cool as SocialPowWow and making it a movement. How many young professionals go above and beyond to make a mark and leave a legacy? Ancita has set an example for others to follow. I am sure this weekly tweet chat will grow to become much more than just a chat.

Amith Prabhu, Founding Dean @SCoReInd, CoFounder @PRAXISInd & @PRomiseFdn

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SocialPowWow is one of those must attend twitter chats like #TwitterSmarter #Hootchat #MediaChat with vibrant, engaged communities discussing relevant & trending topics on social media and with a smart and friendly host like Ancita!

Zen Yinger, CEO, ZenSocial, North Carolina

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Congratulations #SocialPowWow for completing two years. You have always been amazing in getting interesting people to exchange views on interesting and relevant topics. You are the platform that brings out-of-the-box minds together across the globe in the world of clatter. Stay there with us -- as a friend, as a trend spotter, and stay relevant. Wishes for many more.

Sounak Mitra, Associate Editor @moneycontrolcom

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I had the pleasure of working with Ancita, during my time at Burson Cohn and Wolfe. Ancita is affable and very easy to work with - great qualities to have in a team mate! She's a dedicated employee whose positive spirit helps guide the team that she’s in. Her experience and knowledge in digital, from copywriting to social media strategies makes her an asset to any organisation.

Thimah Hameed, Vice President - Regional Digital Strategy Marketing Lead, DBS Bank