08 Aug 2015

Social Journalism – An Informal Way to Communicate?

Social Journalism

July 27th 2015 was indeed a sad day for India! The day which started with terrorist attacks in Punjab early morning followed by the demise of Former president and Bharat Ratna, Dr APJ Abdul Kalam, left most of us in pain and shock!

With the advent of social media, the way we consume news has evolved over time. While I was constantly checking my Twitter feed around both these events, I stumbled upon a Tweet by ‘Press Trust of India’ (PTI), India’s premier news agency which has been functioning since 1949 and it currently commands 90% of new agency market share in India.

To my surprise, the tone of the Tweet by PTI was really disrespectful. The use of words by one of the biggest news agencies in India definitely made me think if social media is taken seriously by the new/media agencies in the country. Instead of a blunt statement, PTI could have utilized 140 characters to share the message in a proper tone giving some respect to the former president of the country.

Within minutes, there were 695 RT’s, 167 Favorites and over 100 conversations around the tone of the Tweet. It was disheartening to see PTI not responding to any of the Tweets proactively. Although, the following Tweets did address him properly.

Here’s a snapshot of the same news posted on their Facebook page. While one can’t edit a Tweet on Twitter…however, the same could have been edited by PTI on Facebook. But the news agency did not bother to do so.

With social media:

News channels/publications/wires are running the rat race to deliver the news “First”

Not sure if there is a designated Editor or a process designed through which the news is uploaded on the social platforms of the publication/channel/wire. At least in this case, it doesn’t seem that PTI has an Editor to look at the content going on Twitter on a regular basis

With print media:

No matter how big the news is, it gets published the following morning in the papers

There is a designated editor for every publication

Editorial consent is a must before stories are published in the papers which leaves hardly an room for factual errors or tone of the message

While it is important to be factually correct, it is absolutely necessary to keep in mind how the message has been delivered to the audience.

News is consumed at a lighting speed on social networks and given that every media outlet wants to share the news first, doesn’t qualify for compromising on the tone of the message.

Interestingly, when I observed the Twitter profile of @PTI_news , I also noticed that while they have over 500 K followers, they haven’t taken the time out to follow anyone! According to their website, PTI employs more than 400 journalists and 500 stringers to cover almost every district and small town in India. In my opinion, if a company understands social media and takes it as one of an important means of communication, it would at least follow it’s own employees who are key to their success and growth. This also shows they understand the medium well and are not sharing news on Twitter just because the competitors will!

What do you think? Should sharing news on social networks by the media outlets be given equal importance as much as it is give to the print stories?

In the time of social journalism, is it enough to be factually correct for the media/ news agencies on social networks and compromise on the way information is shared? Or is it necessary for media/ news agencies to keep in mind the tone of the message on social networks while of course running the race to Tweet/Post “First?”

The article first appeared on ancitasatija.blogspot.com

TESTIMONIALS

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Ancita always came across as an eager learner and willing to go the extra mile. She's got good language and social media skills and uses these to her advantage. She was also dependable and I believe she would be a good asset in any organization. I wish her well for the future.

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Ankita supported us in connecting with the CMO community on social media in India - she is knowledgeable, articulate, prompt and superbly organized. She is fast to learn and agile to create business impact, which distinguishes her in the projects she works on.

Rajesh Kumar Jindal, Vice President, Head of Marketing, SAP

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Although Ancita was part of the PR team, she gradually started taking interest in digital communication which I believe is an apt field for her. She effectively used her communication skills learnt in PR to deliver results in digital media which is a much needed talent in the industry. We worked together on google maps and on a project called PMOAppContest chat where Ancita ably demonstrated her creative and storytelling skills. She defined the flow of the chat and was a key campaign owner. The initiative was a huge success in India. Ancita is committed, disciplined and a diligent person and I am sure she is a great asset to her team and her organization.

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Ancita is a Star performer at Six Degrees. She takes initiative and has a ‘To Do’ attitude. This has reflected in her taking up the onus of focusing her skills on Digital within the firm during the last one year and even on her own through an initiative like the SocialPowWow. She has a strong understanding of developing engaging content for audiences to increase relevance for brands. We believe that she has great potential to develop as an integrated communications professional.

Rishi Seth, Group CEO, Cohn & Wolfe Six Degrees

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PR professional, blogger, digital enthusiast. Driven, hardworking and result oriented, Ankita is always game to take up new challenges. Energetic and efficient, trust her to get things done. With keen interest in digital marketing she has been involved in various integrated comms campaigns and delivered successfully.

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Ancita is one of the most dependable people I have ever come across. She is diligent, attentive and sharp which makes her a great asset for the team as well as clients. Within few years in PR, Ancita managed to build great media relations and helped her team crack some of the best stories. She is a great team player

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Ancita and I have been working closely for 4 years now & it has been an inspiring journey thus far. It has been amazing to see her transformation from an curious social media learner to a professional digital media expert. Her knack for the understanding the digital landscape is special. While she certainly is an expert in various aspects of digital marketing but her initiative "SocialPowWow" has been really impressive. Today it's one of the most popular Twitter chats in India. She is great human being, hard worker & thinker. Her infectious smile can be an asset in any work environment. Wishing her all the success in any endeavours she chooses for herself.

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A dedicated, smart and media savvy publicist. Her sound understanding about the real estate business and clarity of thought makes her a go-to person for all communication queries. Strong command over english language and a collaborative team player makes her a best fit for a challenging role. I highly recommend her for a profile that requires a go-getter, passionate, dedicated, knowledgeable and intelligent person.

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Ankita was one of the most diligent and hardworking students in our batch. There's a lot to learn from her, esp. her sense of punctuality, sincerity and work efficiency. It really was a lot of fun being together in the same class during our post graduation programme. I wish her good luck for all her future endeavours.

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Ancita is an extremely dedicated resource and a great value add for an organization. Her attention to detail, intelligence and proactive approach has always delighted the people she works with and the clients she services. Ancita is absolutely great with digital media and gives creative, yet practical ideas. I wish her all the best for future!

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Ancita has been a valued colleague at Six Degrees. She's focused and dedicated at work and brings in fresh thinking and approaches to mandates that she's entrusted with. Equally importantly she's a stickler for details and micro-manages things till the work gets done!

Rahul Mishra, General Manager, Cohn & Wolfe India

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Ancita is a thorough professional who is particular about deadlines and quality of work. You can always bank upon Ancita on any work that is on her task list. A proactive individual who not only pushes herself but her team too.

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Ancita is a thorough professional and absolutely meticulous with her work. She took a lead in Digital when it was the upcoming hottest trend and that is commendable. Always ready to pitch in with ideas on a campaign,love her energy. She is and will be an asset to any organization that she chooses to be associated with. It has been a pleasure working with her here.

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Ancita is very good in her craft of digital PR and comes with sound knowledge on digital. She is a great team player and has shown great capabilities to lead any team project. She is a great colleague, it has always been a pleasure to work with her and is very easy to work with.

Shalini Gunashekar, Associate Account Director, Cohn & Wolfe Six Degrees

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SocialPowWow chat is one of the most innovative conversations involving small businesses and thought leaders. Ancita deserves a lot of credit for being the go-getter in bringing everyone together.

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I'm impressed and inspired by Ancita Satija for creating an initiative as cool as SocialPowWow and making it a movement. How many young professionals go above and beyond to make a mark and leave a legacy? Ancita has set an example for others to follow. I am sure this weekly tweet chat will grow to become much more than just a chat.

Amith Prabhu, Founding Dean @SCoReInd, CoFounder @PRAXISInd & @PRomiseFdn

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Sounak Mitra, Associate Editor @moneycontrolcom

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I had the pleasure of working with Ancita, during my time at Burson Cohn and Wolfe. Ancita is affable and very easy to work with - great qualities to have in a team mate! She's a dedicated employee whose positive spirit helps guide the team that she’s in. Her experience and knowledge in digital, from copywriting to social media strategies makes her an asset to any organisation.

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